Brand Strategy Sessions
Ready to Stand Out in the Beauty, Fashion, or Luxury Retail?
You’ve got the passion, now let’s build the brand that matches your ambition. With over 20 years of experience turning local businesses into standout brands, I’ll help you attract more clients, generate more revenue, and become a go-to name in your market.
Why Work With Me, Your Branding Bestie?
✨ Attract More Clients
I don’t do cookie-cutter. Every 1-on-1 session is designed to uncover what makes you unique and create a brand that speaks straight to your audience’s hearts (and wallets).
Craft a killer brand that gets clients talking.
Create customer loyalty that keeps them coming back.
Stand out, even in a crowded market.
Design an unforgettable customer experience that turns clients into raving fans.
💸 Increase Your Revenue
A strong brand equals more value. Period. You’ll be able to charge more, attract more, and keep them coming back for more.
Charge premium prices confidently.
Build trust and loyalty through consistent branding.
Watch referrals roll in thanks to the loyalty you’ll create.
Develop products or services that align with your brand and stand out.
🚀 Achieve Long-Term Success
We’re in this for the long game. I’ll help you build a brand foundation that supports your goals today, tomorrow, and years from now.
Scale faster and smarter with a clear strategy.
Stay relevant and flexible, no matter how trends shift.
Create a brand that grows with your business.
Innovate your offerings to stay ahead of the competition.
The Risks of Going It Alone
You’ve been DIY-ing it for a while, but here’s what could be holding you back:
❌ Missed Opportunities
Without a clear brand, potential clients don’t even know you exist. Inconsistent messaging confuses your audience—and confused people don’t buy.
❌ Struggling to Compete
Your competitors? Yeah, they’ve got strong brands, and they’re eating up market share while you blend into the background.
❌ Stuck in Stagnation
If you’re winging it without a solid brand strategy, growth is slow. Customers bounce, loyalty fades, and it feels like you’re always hustling just to stay afloat.
Hi,
I’m Lucy, your Branding Bestie — a brand strategist, author, and luxury retail expert with nearly two decades of experience in beauty, fashion, and luxury retail, working with some of the most iconic names in the industry — NARS, Bobbi Brown, Foreo, Sephora, Selfridges, Clarins, Pat McGrath, and Philips. Specializing in AI-driven beauty and fashion branding, marketing, and innovative strategies, I transform local businesses into recognizable, thriving brands.
I'm the author of a straight-talking guide to building your dream brand. Available almost worldwide on Amazon, it’s already been helping entrepreneurs level up their game (and yes, it’s as fun and helpful as it sounds). Oh, and did I mention? I was recently nominated for the National Beauty Awards 2025 for Best Branding. (Cue the applause, because that’s a big deal for me!)
My journey started with a childhood fascination for beauty, from makeovers on my Barbies to falling in love with photography — a passion that shaped my career. Over the years, I discovered the transformative power of marketing and branding and spent my career merging these three worlds: beauty, creativity, and strategy. Noticing a gap between the polished branding of major beauty players and the scrappy-but-fabulous indie brands, I founded My Own Mess — a boutique studio dedicated to helping beauty entrepreneurs shine.
In 2020, while the world hit pause, I hit “go” and launched My Own Mess. From professional product photography to brand consultancy, marketing services, and business development, I’ve supported salon owners, creative professionals, and brand founders in elevating their businesses. By 2023, I left my corporate role to go all-in on this mission.
I’m also a proud mentor in the UK Government’s Help To Grow program, helping small and medium businesses thrive. As an advocate for innovation, I’ve been weaving AI into beauty and retail strategies for years, proving that tech and glam can be the ultimate power couple.
My mission? To help beauty brands stand out in a crowded market by blending diversity, creativity, and innovative thinking — without the sky-high price tag of a traditional agency. Let’s turn the mess into success, together.
Your Branding Bestie
Introducing the Brand Glow-Up
Your Shortcut to a Standout Brand
Is your brand serving dream client energy, or low-key ghosting the opportunities you deserve?
✨ Enter: The Brand Glow-Up—your no-fluff, glow-now guide to instantly leveling up your business’s look, feel, and vibe. Think: actionable expert advice that turns "meh" into money. This service is designed to give your brand the glow-up it deserves. Let’s create a brand that not only attracts but also inspires loyalty.
This service is available in limited-time offer. £250 £149
Personal Brand Accelerator
What’s Included
-
Personalized brand audit & strategy roadmap
-
One coaching sessions tailored to you
-
AI-powered content ideas + social media guidance
-
Free resources to keep you moving
The go-to for influencers, consultants, and beauty pros ready to level up their personal brand and become household names.
Price: £500
Premium Branding Package
What’s Included
-
Business analysis & competitive market positioning
-
Two strategy & execution sessions to drive growth
-
AI-powered marketing campaigns that get results
-
Customer experience & retention strategies to boost loyalty
-
Access to exclusive resources
Perfect for beauty salons, boutiques, and new product lines looking to scale with a brand strategy that actually delivers.
Price: £800
Premium Subscription Package
What’s Included
-
Everything from the Business Brand Growth Package
-
4 consultations and ongoing support
-
Quarterly in-depth business review & strategy refresh
-
Priority email & phone support (because you’re VIP now)
For brands wanting ongoing support. Get all the benefits of the Business Brand Growth Package + extra perks for those ready to go all-in.
Price: £1,200/month
Flexible Consultation Subscription
What’s Included
-
Six 1.5-hour strategy sessions with action-packed plans
-
Flexibility to schedule sessions as you need them
-
Access to exclusive resources, follow-up support, and AI-driven insights
For brands needing flexibility. You get six 1.5-hour sessions to be used over 2 to 6 months, tailored to your schedule and needs.
Price: £1,200 (6 sessions)