Transform Your Local Business into Successful Brand!
Are you ready to take your beauty business to the next level? Imagine your salon not just being chosen for its convenient location, but because clients are truly captivated by your brand. With my 20 years of experience in the beauty industry, I’ve crafted a comprehensive branding course designed just for you – the beauty professional ready to stand out.
Your Path to Success
Discover your unique strengths, define your core values, and identify your ideal client to elevate and differentiate your beauty brand.
Craft Irresistible Offer
Develop a standout offer, choose the best communication channels, and polish your visual identity to attract and engage your audience.
Master Communication
Perfect your brand message, choose the best communication channels and social media to ensure powerful, consistent outreach.
Branding Strategies
Learn different strategies to attract the right clients, and understand the difference between branding and marketing to leverage both.
Exclusive Insights
Learn from the best and the biggest brands with exclusive insights and access advanced strategies to make your brand unbeatable.
Bonus Lessons
Discover your brand archetype, harness colour psychology, and choose the perfect name that embodies your brand’s identity.
Make-up Artist
Nail Technician
Hair Stylist
Esthetician
Skincare Specialist
Massage Therapist
Barber
Cosmetologist
Waxing Specialist
Lash Technician
Brow Artist
Spa Therapist
Permanent Makeup Artist
Aesthetic Nurse
Dermatologist
Plastic Surgeon
Beauty Influencer
Beauty Product Consultant
Bridal Beauty Specialist
Tattoo Artist
Body Piercer
Trichologist (Hair and Scalp Specialist)
Electrologists (Permanent Hair Removal Specialist)
Hair Colorist
Hair Extension Specialist
Makeup Product Developer
Beauty Educator orTrainer
SFX Makeup Artist
Facialist
Fashion Designer
Stylist
Creative professional
Beauty Salon Owner/Manager
This course is for you if you are...
A beauty professional looking to elevate your business to new heights. Whether you're a make-up artist, nail technician, hair stylist, esthetician, or any other beauty expert, this course will help you build a compelling brand that attracts and retains your dream clients. No matter your level of experience, from total beginners to seasoned business owners, you'll find valuable insights and actionable strategies to transform your local salon into a recognized and respected brand. If you're ready to invest in your future and stand out in the competitive beauty industry, this course is your key to success.
Meet your mentor
I'm Lucy, a beauty insider with nearly two decades of industry expertise. My journey began with childhood makeovers on my Barbies, blossomed into a passion for photography, and has evolved into a robust career where beauty, branding, and marketing intersect. I've had the privilege of working with beauty giants like NARS, Bobbi Brown, Sephora, Clarins, Foreo, Pat McGrath, and Philips, and I've observed a stark contrast between the content quality of top-tier brands and indie brands.
Recognizing this gap, I founded My Own Mess Studio during the 2020 furlough—a boutique, one-stop studio tailored for beauty entrepreneurs. My mission is simple: to empower small and medium-sized beauty businesses to shine in a crowded market. Whether you're a salon owner, brand creator, or manager, My Own Mess Studio offers a comprehensive suite of services, including professional product photography, branding, marketing, consultancy, retail activations and recruitment support.
My expertise extends beyond traditional branding. As an AI specialist and a thought leader in the future of retail technologies, I've harnessed the power of AI for years to drive innovative solutions in the beauty industry. In 2024, I left my corporate role to fully commit to My Own Mess Studio, helping small brands and beauty salons thrive. Additionally, I serve as a mentor in the UK Government's Help To Grow program, launched by Rishi Sunak, to support small and medium businesses.
My mission is to elevate beauty brands, ensuring they receive the attention they deserve amidst industry giants. I believe in a diverse marketplace where every unique brand has a voice. By offering professional services without the hefty agency price tag, I enable smaller businesses to reach new heights and create compelling narratives.
Let's transform the mess into your success! Join me at My Own Mess Studio and let's make your beauty brand unforgettable.
A Learning Experience Tailored to You
Worried about complex subjects? Fear not! My course breaks down even the most intricate concepts into easy, actionable lessons. You don’t need any prior marketing or business experience to fully understand and benefit from this course. It’s designed for total beginners, yet packed with insights that even seasoned managers and business owners will find invaluable. Each lesson is digestible and can be completed at your own pace, ensuring a smooth and enjoyable learning journey.