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Lucy Seremak
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Join date: Apr 22, 2024
Posts (9)
Dec 1, 2025 ∙ 6 min
Dua by AB Science: Augustinus Bader Extension or a Strategic Misstep?
Augustinus Bader built its reputation on £300 creams, cutting-edge science, and a carefully curated luxury aura. Now it’s launched Dua by AB Science with Dua Lipa – a cheaper, separate line powered by a new TFC5 complex and sold on its own website. Is this smart brand architecture or a move that quietly undermines the original Bader promise, confuses loyal clients, and devalues high-priced collabs like Victoria Beckham Beauty?
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Nov 29, 2025 ∙ 5 min
Can Luxury Be On Sale?
A Strategic Look at Pricing, Prestige, and Brand Discipline
Luxury has never been about discounts — it’s about discipline. Yet every Black Friday season, “premium” brands flood inboxes with offers that quietly reveal the truth: some labels maintain price integrity, others simply maintain a logo. In this article, I break down how true luxury houses protect their value, why frequent sales damage brand perception, and the rare moments when a controlled pop-up sale can work without cheapening the brand.
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Nov 10, 2025 ∙ 4 min
While Mass Market Is Going More Online, Luxury Is Going Back to Brick and Mortar
As mass-market retail goes all-in on digital, luxury brands are making a conscious pivot back to physical brick-and-mortar stores. Discover the key reasons behind this counterintuitive trend, from risk mitigation to relationship building.
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