Collaborations

Augustinus Bader built its reputation on £300 creams, cutting-edge science, and a carefully curated luxury aura. Now it’s launched Dua by AB Science with Dua Lipa – a cheaper, separate line powered by a new TFC5 complex and sold on its own website. Is this smart brand architecture or a move that quietly undermines the original Bader promise, confuses loyal clients, and devalues high-priced collabs like Victoria Beckham Beauty?

Driven by the disappointment of the L'Oréal collaboration, this conceptual Mugler makeup line offers a vision for future Creative Direction. Explore a high-fashion, "cosmic goddess" collection featuring The Nebulas palettes and the revolutionary Celestial Veil fragrance glow stick—a blueprint to ensure Mugler's DNA translates into bold, successful luxury cosmetics.

When Mugler and L'Oréal Paris collaborated on a makeup line, the result should have been an explosion. Instead, it was a silent launch and a collection that fundamentally betrayed the House's shocking, architectural DNA. We review the products and dissect the strategic failure.