Interview

I get these questions all the time — from beauty founders over coffee, fashion creatives mid-launch panic, and even friends who still think I “just do logos.” So here it is: a no-fluff Q&A about what brand strategy actually  means, why creative direction isn’t just about pretty pictures, and how you can make your brand feel more like a world people want to live in. 1. What does a brand strategist actually do? It depends on the project. If I’m creating a brand from scratch or