Luxury Retail

Luxury has never been about discounts — it’s about discipline. Yet every Black Friday season, “premium” brands flood inboxes with offers that quietly reveal the truth: some labels maintain price integrity, others simply maintain a logo. In this article, I break down how true luxury houses protect their value, why frequent sales damage brand perception, and the rare moments when a controlled pop-up sale can work without cheapening the brand.

As mass-market retail goes all-in on digital, luxury brands are making a conscious pivot back to physical brick-and-mortar stores. Discover the key reasons behind this counterintuitive trend, from risk mitigation to relationship building.

Luxury has always flirted with perfection. But Loewe’s latest fragrance pop-up in London asks a provocative question: what if true beauty lives in the flaws? New Loewe fragrance trio: Iris Root , Roasted Vanilla , and Bittersweet Oud Spread across three minimalist floors in typical Loewe fashion, the experience was part art installation, part perfumer’s playground. On the first floor , gleaming glass sculptures caught the light, each piece celebrating what glassmakers tradit

When Miu Miu launched Miutine, they didn’t just drop a fragrance with a floral arrangement. They sent creators a PR box with only the fragrance + a branded mic — simple, useful, and high impact. By avoiding adding useless gadgets, they reduce waste and ensure every item gets the spotlight. (Creators will use a mic; they will not keep dried flowers.) Their campaign got the industry talking —   Miu Miu   is now a case study in how intelligent PR actually works. But here’s the p