Customer Experience

As mass-market retail goes all-in on digital, luxury brands are making a conscious pivot back to physical brick-and-mortar stores. Discover the key reasons behind this counterintuitive trend, from risk mitigation to relationship building.

Luxury has always flirted with perfection. But Loewe’s latest fragrance pop-up in London asks a provocative question: what if true beauty lives in the flaws? New Loewe fragrance trio: Iris Root , Roasted Vanilla , and Bittersweet Oud Spread across three minimalist floors in typical Loewe fashion, the experience was part art installation, part perfumer’s playground. On the first floor , gleaming glass sculptures caught the light, each piece celebrating what glassmakers tradit